Introduction
In the fast-paced world of digital marketing, every business faces the same question:
“Should I focus on building my brand… or boosting sales today?”
If you’ve ever asked this, you’re not alone.
With constant pressure to show quick results, many brands chase short-term wins — clicks, conversions, and promo-driven campaigns — while forgetting the importance of long-term brand strategy. The result? Burnout, audience fatigue, and inconsistent growth.
But what if there was a smarter, more sustainable way to do both?
Welcome to Simon Broadbent’s Ad Pulse Model – a powerful, proven approach to balance emotional branding with tactical marketing. And if you run a website design company, branding agency, or handle paid ad campaigns for clients, this is the framework you need.
What Is the Ad Pulse Model?
Think of your advertising strategy like a heartbeat — steady, with strong pulses at the right moments.
Broadbent’s Ad Pulse Model recommends a rhythm of:
Always-On Brand Building – Continuous, low-intensity marketing that builds awareness and trust.
Strategic Pulses – Short bursts of high-impact promotions that drive action (launches, seasonal offers).
Recovery & Reinforcement – Rest periods to avoid ad fatigue, while keeping your brand visible.
This model helps you stay top-of-mind without overwhelming your audience — and it maximizes your return on ad spend (ROAS)
Why This Model Works (With Real-World Proof)
1. Reinforces Brand Memory
Research shows consumers forget brand messages quickly without regular reminders. That’s why brands like Coca-Cola run year-round, feel-good content — but ramp up high-energy campaigns around Christmas or big events.
Lesson for marketers: Don’t go quiet after one campaign. Stay present, stay relevant.
2. Balances Emotion with Action
While emotional campaigns build connection (like Nike’s iconic storytelling), you also need tactical ads to drive sales (like Adidas pushing limited-edition drops).
Pro tip: Use performance ads to convert, but use brand storytelling to build loyalty.
3. Optimizes Your Marketing Budget
Running non-stop high-spend campaigns drains resources. But if you pulse your promotions during peak intent periods — like Amazon’s Prime Day or Black Friday — you get better visibility without blowing your budget.
Smart pulsing = higher ROI + lower fatigue.
How to Use the Ad Pulse Model in Digital Campaigns
You don’t need a Super Bowl budget to apply this strategy. Whether you’re a startup, eCommerce brand, or a digital agency, here’s how to pulse effectively:
Social Media
Post regularly for awareness (educational or behind-the-scenes content), then pulse with campaigns around launches, offers, or product drops.
Website Design & Landing Pages
Maintain brand consistency across your site, but highlight limited-time promotions with banners, exit pop-ups, and custom landing pages.
Email Marketing
Send weekly value-driven content, then pulse with flash sales, VIP exclusives, or seasonal deals.
SEO & Content
Keep your blog alive with ongoing helpful content. But increase content velocity around major industry updates, algorithm changes, or trending keywords.
For Website Design & Marketing Agencies: Why You Should Care
If you’re offering:
Custom website development
SEO services
Paid ad campaign management
Brand strategy or content creation
…then the Ad Pulse Model should shape how you design funnels, build retargeting strategies, and run multi-platform campaigns.
You’re not just helping clients “be seen.” You’re helping them stay remembered — and converting — at the right times.
Final Thoughts: Rhythm = Results
In a world where attention is short and competition is high, brands that pulse with purpose win.
Simon Broadbent’s Ad Pulse Model reminds us that consistency builds trust — but intensity drives action. The magic happens when you blend both. Ready to Build a Brand That Performs — Every Time?
At Vrittanta, we help businesses create conversion-focused websites, run performance-driven campaigns, and build lasting brand equity.
DM us “PULSE” or visit vrittanta.com for a free 15-minute strategy call.
Let’s build a brand that’s not just visible — but unforgettable.
